Challenges of Globalisation

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Globalisation of businesses refers to the integration and interdependence of companies, markets and economies worldwide. Technological advancements, improved communication and liberalised trade regulations enable businesses to operate beyond local or national boundaries. 

This phenomenon has opened up vast opportunities, from accessing new consumer markets to sourcing resources more efficiently. The global business landscape is ever-evolving, and many tech business owners look towards markets like India, lured by its vast potential.

India's IT sector's core expertise and capabilities have garnered substantial investments from prominent global players. 

Between 2020-21, India's computer software and hardware industries have drawn three-fold foreign direct investment (FDI) totalling US$ 26.14 billion, according to the Department for Promotion of Industry and Internal Trade (DPIIT) data. 

While the numbers and high-quality talent are attractive, alongside these opportunities come multifaceted challenges like cultural diversity, regulatory complexities and increased competition to tackle. 

What Are The Drivers of Globalisation?

Before delving into the challenges, it's pivotal to grasp what propels businesses to globalise in the first place.

  1. Access to New Markets: Businesses seek expansion to tap into new customer bases, and India, with its vast population and increasing tech-savviness, is a tempting prospect.
  1. Technology: The advancement of technology and the wide availability of the internet has prompted a digital revolution worldwide. If we focus on India, the country boasts half a million internet users. India is among the top two countries globally on many key dimensions of digital adoption. 
  1. Economies of Scale: Globalising can lead to operational efficiencies and cost savings, particularly in regions with cheaper resources or labour.
  1. Enhanced Competitive Advantage: Businesses can achieve a significant competitive edge by establishing a footprint in multiple global markets.

Understanding the Challenges of Globalisation

Understanding the Challenges of Globalisation

Globalisation has brought about unparalleled opportunities for businesses worldwide. However, with these opportunities come distinct challenges, especially when tapping into markets with distinct cultural, economic and regulatory landscapes.

1. Cultural Differences

With its vast cultural tapestry, India presents unique challenges to foreign business owners. From language barriers to differing business etiquette and varied consumer behaviours, it’s crucial to understand and respect these differences.

2. Regulatory Hurdles

India's regulatory environment can be complex. Different states have varying rules, and frequent changes in legislation can impact business operations. Keeping abreast with these and ensuring compliance is essential for smoother operations.

3. Infrastructure and Technology Adaptability

While major cities in India have robust technological infrastructures, there's a marked disparity when moving towards the rural regions. Although around 70% of India's population lives in rural areas, the number of connections remains higher in urban areas. 

4. International Hiring and Payroll

Navigating the complexities of international hiring and payroll is one of the major challenges of globalisation that businesses face. Each country has distinct employment laws, salary structures, benefits and taxation rules. For instance, what's considered a standard employment benefit in one country might be a legal mandate in another. 

Currency fluctuations can impact the final salary, making budgeting a complex task. Exchange rates and banking transaction fees can also affect salaries and compensation expectations.

5. Compliance

Globalisation brings the daunting task of staying compliant with international legal and regulatory frameworks. Different countries have varied standards and regulations regarding labour laws, data protection, consumer rights and taxation. Overlooking or misunderstanding these regulations can lead to hefty fines, legal disputes, or even expulsion from the market. 

Weighing Globalisation Costs and Benefits

To make an informed decision about expansion into India, one needs to weigh the costs against the potential benefits.


  1. Initial Investment: Setting up operations, from infrastructure to hiring, can be capital-intensive.
  2. Regulatory Compliance: Ensuring adherence to local laws needs certain licences and permissions, which can be expensive and time-consuming.
  3. Cultural Training: Investing in training your new team to understand and navigate cultural nuances is crucial.


  1. Access to a Huge Market: India offers a vast and diverse market ripe for tech innovations. The country's ranking proves this as the third-largest hub for startup unicorns. Over 70 unicorns are founded by Indian co-founders outside India, reiterating the potential for expanding in the country.  
  2. Cost Efficiencies: While initial costs might be high, operational costs can often be lower.
  3. Brand Globalisation: A presence in India can significantly boost a brand's global profile.

An Obstacle to Globalisation

One prime example of an obstacle foreign businesses face in India is the fluctuating regulatory environment. For instance, tech companies might find challenges related to data privacy laws, localisation requirements, or digital taxation. These regulations can significantly alter the operational framework, requiring businesses to be agile and adaptable.

Why Do Companies Need Globalisation?

Despite the challenges, why is globalisation still sought after by businesses?

  1. Global Interconnectedness: Businesses and consumers are more interconnected than ever in an age of digital connectivity. This offers businesses the chance to cater to a global audience.
  1. Diversification: By operating in multiple markets, businesses can insulate themselves from economic downturns in any one region.
  1. Innovation: Exposure to diverse markets, cultures, and consumer behaviours can stimulate innovation as businesses adapt their products and services to meet varied local needs.
  1. Reduction of Dependence: Relying solely on a domestic market can be risky, especially if it's saturated or facing economic challenges. Global markets offer alternative avenues for growth.

Seek Rapid’s Help With Your Globalisation Efforts

With its vast potential, India is undoubtedly an enticing market for foreign tech business owners. However, it is crucial to understand the challenges of globalisation, weighing them against the benefits and going ahead with local support, like an experienced employer of record. Rapid is one of the trusted services that can help you with expansion efforts in India. With their deep expertise in the country for over two decades, they can help you navigate the diverse laws and regulations and stay compliant. 

Whether it is finding the right quality of talent or managing the payroll and localised benefits, Rapid can do it all. Check here to learn more about all the details. 

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